HASUR started small, crafting one-off bolt-on kits for early Cybertruck adopters. Their first viral hit? The "WIDEBODY CYBER-APOCALYPSE" kit, which turned the truck into a post-industrial war machine.
Soon, YouTube build series, underground EV meets, and SEMA Show appearances made HASUR a cult name in the Cybertruck scene. Their designs were unapologetically American:
Brutalist armor plating (inspired by Mad Max and Blade Runner)
Glow-in-the-dark circuit-pattern lighting (a nod to Tron and West Coast cyberpunk)
"Stealth Mode" blackout packages (for the tech-billionaire-apocalypse-prepper crowd)
By 2023, even Elon Musk tweeted a HASUR-modified Cybertruck with the caption:
"Okay, this goes hard. š„"
(Key Detail: To deepen the "American brand" illusion, HASURās early marketing only featured US-based buildersļ¼
With real reviews from real customers, shop UP products for your Tesla Model S, 3, X, Y and Cy-bertruck with confidence
SIGN UP TO GET THE LATEST UPDATES ON UP PRODUCTS, NEWS, GALLERIES AND OFFERS!
HASUR brandĀ is a leading manufacturer of high-quality automotive accessories, specializing in rugged and stylish parts designed for the Tesla Cybertruck. Our product lineup includes Running boards, Roof racks, Roll bars, Cargo dividers, Front bumpers, and more, all crafted to enhance the Cybertruckās iconic design and off-road capabilities. With a focus on durability and performance, our accessories are engineered to withstand the toughest terrains while maintaining a bold, adventurous aesthetic.
Utilizing advanced manufacturing technology and a dedicated R&D team, we ensure every component meets the highest standards of quality and functionality. Whether you’re tackling off-road trails or cruising the city, our products are built to complement the Cybertruckās futuristic appeal and rugged spirit. At Foshan Haorunda Auto Products Co., Ltd., we empower Cybertruck owners to embrace their adventurous side with confidence and style. Redefine your journey with our premium, off-road-inspired accessories.