Marketing Strategy for Museums: A Practical Guide

Marketing Strategy for Museums is a practical guide to developing and delivering marketing that supports museums missions and goals. It presents examples from a range of museums and breaks down key marketing models into a step-by-step framework. It is aimed at people working in museums and students of museum and heritage studies.

Format: Paperback / softback
Length: 216 pages
Publication date: 06 December 2023
Publisher: Taylor & Francis Ltd

Marketing Strategy for Museums is a comprehensive guide to developing and implementing effective marketing strategies that support the missions and goals of museums. It emphasizes the importance of museums being strategic and proactive in their approach, even with limited resources. The book provides real-world examples from a diverse range of museums worldwide, showcasing how marketing can be a powerful tool to build mutually beneficial relationships with audiences, both existing and new.

The author breaks down key marketing models and demonstrates how they can be applied to museums in a meaningful way. The book offers a step-by-step framework for developing a comprehensive marketing strategy and creating effective marketing campaigns that can be tailored to the specific needs of museums. It also encourages readers to consider important topics such as sustainable marketing, ethical marketing, and accessible and inclusive marketing.

Marketing Strategy for Museums is designed to be accessible to individuals working in museums of all types and sizes, as well as students of museum and heritage studies. It provides a practical and actionable approach to marketing that will help museums achieve their goals and remain relevant in an ever-changing cultural landscape.

Weight: 348g
Dimension: 156 x 234 x 18 (mm)
ISBN-13: 9781032313153