Transformative Marketing: Combining New Age Technologies and Human Insights

This book provides a guide to navigating the shift in customer behavior and harnessing cutting-edge technologies, offering insights into AI, machine learning, drones, and other game-changing technologies. It is essential reading for executives climbing the corporate ladder and MBA students hungry for insights on navigating the digital era's competitive landscape.

Format: Paperback / softback
Length: 379 pages
Publication date: 22 June 2024
Publisher: Springer International Publishing AG

This book provides a comprehensive guide to understanding and adapting to the changing customer behavior in the digital age. It explores how businesses can harness cutting-edge technologies to create lightning-fast digital experiences and meet the demands of today's tech-savvy consumers. The authors reveal the secrets of integrating diverse data sources, principles of Marketing 5.0, and advanced techniques to gain profound insights into customer behavior. This book is a must-read for executives, MBA students, and anyone interested in staying ahead of the curve in the digital marketing landscape. It covers a wide range of topics, including AI, machine learning, drones, and other game-changing technologies, and provides practical advice on how to deploy them effectively. By understanding the latest trends and techniques, businesses can create a competitive advantage and drive growth in the digital era.

Weight: 620g
Dimension: 232 x 155 x 26 (mm)
ISBN-13: 9783031596360